Why the Story of Business will be the Business of Story in the 21st Century

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What You’ll Learn:: 

PR pros, we're all storytellers now. With the expected explosion of data and connectivity driven by 5G and the Internet of Things, storytelling is a crucial trend that brand managers must embrace to win attention and market share in an increasingly competitive media landscape. Now is the time to develop and hone your storytelling muscles. In this session, Douglass Hatcher of communicate4IMPACT will share his regimen to help whip your storytelling efforts into shape./li>

  • The neuroscience behind storytelling's power
  • How to put your audience first—and the perils of navel-gazing and checking the box
  • How to harness one of the most coveted, increasingly scarce commodities: attention
  • Why inspiring consumer action is the ultimate success metric
  • Why storytelling is crucial to consumer experience, innovation and product development
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Broadcast: 
November 2017
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Presenter bio: 

Douglass Hatcher 

Douglass Hatcher is founder and president of communicate4IMPACT, which trains businesses and organizations to use storytelling to differentiate their brands. His firm's core offering is a 2-hour interactive workshop. Before founding the company, he led thought leadership, executive communications, and storytelling at Mastercard. Douglass spent two decades in Washington, DC, where he worked on Capitol Hill in senior positions in both the U.S. Senate and House. He believes storytelling is the most critical competitive advantage for businesses the 21st century. @DouglassHatcher