When "It" hits the fan: Master media interviews & crisis communications using just a smart phones and social media

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What You’ll Learn:: 

A Weather Channel journalist Skypes Gerard Braud, a media coach and former network TV reporter who lives on Lake Pontchartrain near New Orleans.

Using his iPad, Braud shows the reporter the whitecaps lapping into his front yard. The producer wants B-roll—footage of the stormy lake. Then he asks for a live shot with Braud talking.

“Before you know it, I’m holding up my iPad with Skype on my front porch, and I’m live on the Weather Channel,” says Braud (pronounced Bro). “The technology works.”

What does this mean for communicators? A demanding media—and incredible opportunities, Braud explains.

In this session you'll learn:

  • Strategies for why you need to add iReports to your arsenal of communications tools
  • Secrets to embracing adversities to communicate effectively in a crisis
  • Ways to control the narrative in the news and online
  • How to become the go-to spokesperson in your crisis—rather than letting your critics take the lead
  • Multitasking tips to be the producer, photographer, reporter and technician

Hear why eyewitnesses tell the story. It’s a new era. The public is covering crises even before organizations know they have a crisis, Braud says. Consider the so-called “miracle on the Hudson,” when a pilot landed a United Airlines jet on the New York river. Who broke the news? A guy on the Staten Island ferry that was heading over to rescue the jet. He tweeted a photo.

Find out why you should prepare for your crisis when the weather’s clear—when the phones aren’t ringing and TV masts aren’t rising across the street from your CEO’s house. Learn about the powerful tool of CNN iReport, and why you need to figure it out now.

You’ll get down to detail as specific as how long your videos should be. Discover the importance of practice.

Learn why location trumps expertise, and why you’ll fail if you don’t understand “the yahoo factor.” Gather tips for managing public expectations. The best way to mitigate the crisis beforehand is to be blatantly honest, Braud says.

Find out why, when you’re titling YouTube vieo, you need to avoid corporate-speak euphemisms. Above all, do your best to top Braud’s hurricane story about snakes and alligators in his yard—if you can.

Start here.

April 2013

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Presenter bio: 

Gerard Braud (Jared Bro) is an international coach, trainer, author and speaker, who has worked with organizations on five continents. He is widely regarded as an expert in crisis communications and media issues. Gerard has been active in the field of communications since 1979. For 15 years, he worked in print, radio and television as a front line journalist, on the scene of every type of disaster imaginable. His affiliate reports have been seen around the world on NBC, CBS, CNN and the BBC.