What they learned in the White House: A conversation with the chief speechwriters for President Barack Obama and First Lady Michelle Obama

Cody Keenan, director of speechwriting for President Barack Obama, and Sarah Hurwitz, former chief speechwriter for first lady Michelle Obama, will give you a behind-the-scenes look at what it was like to write speeches for this historic couple. Citing real-life examples from their time in the White House, Keenan and Hurwitz will offer advice on how to tell memorable stories, make persuasive arguments and capture the imagination of any audience.

Key Highlights:

  • Move your audience with powerful stories
  • Establish an authentic connection between your speaker and the audience
  • Employ vivid language that will motivate people to take action
  • Perform under pressure in times of crises
  • Write for a variety of difference audiences
  • Cody Keenan
    Chief Speechwriter
    President Barack Obama
  • Sarah Hurwitz
    Former head speechwriter
    First lady Michelle Obama