What’s the big idea that powers your content marketing campaign?

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What You’ll Learn:: 

Brilliant marketing is rooted in big ideas that cut through a sea of images, videos and articles. But you don’t have to be a P.T. Barnum to create an outsized idea that will resonate with your audience.

Brigham Young University communications professor Joseph Ogden will break down the elements behind a number of successful PR and marketing campaigns. He’ll tell you how successful they really were as well as give you the tools to evaluate ideas and show you how to amplify them. You’ll better understand the close ties between big ideas and storytelling and pick up some valuable content marketing tips in the process.

You’ll learn from the lead author of the top-selling textbook “Strategic Communications Planning” about how to tap into your personal and team’s creativity to affect your organization’s bottom line—making you a catalyst for ideas that fly, even in turbulent weather.

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Broadcast: 
September 2018
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Presenter bio: 

Joseph Ogden is professor of communications at Brigham Young University and co-author of the bestselling textbook, “Strategic Communications Planning,” which has been adopted by more than 200 universities. A sought-after consultant and presenter, he is an expert in message design, social media strategy and creating data-driven campaigns. Ogden has counseled leading organizations in industries including hospitality, financial services, technology, higher education and politics.