The Visual Revolution: How to gain traction and attract more fans on Instagram, Vine, Snapchat, Pinterest and Periscope

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What You’ll Learn:: 

Social media changes at a million miles an hour. Social channels rely on visuals more and more. These powerful stats prove visual platforms must be integral to your digital strategy—or your brand will lose its audiences and fade from the media spotlight. Phoenix Suns VP of Digital Jeramie McPeek, a social media consultant who has worked on campaigns from the Super Bowl to the Pope, will share best practices for established and new social visual platforms.

Key Takeaways:

  • How @Suns uses fan photos to help tell the brand story—and ideas for finding your own brand ambassadors
  • Unique goals for Instagram, Snapchat, Vine, Pinterest and Periscope
  • How to use photos and video to generate revenue
  • Creative gifs, memes, emojis & infographics to reach different audiences
  • How visual media reached millennials during the Pope's visit
  • Why chasing Katie Perry and Tom Brady led to social touchdowns during #SB49—and ideas for your next big event
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Broadcast: 
March 2016
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Presenter bio: 

McPeek Jeramie

Jeramie McPeek is vice president, digital for the Phoenix Suns. Jeramie, in his 24th season with the Suns, leads the organization's digital, mobile and social media, which include the WNBA's Phoenix Mercury and Talking Stick Resort Arena. Under his lead, Suns.com has twice been named the top team site in the NBA by The Sports Business Journal, and the Suns' digital department was recognized with the NBA's Digital Innovators Award in 2014 and 2015. Named one of the country's top 30 online sports marketers in 2014, McPeek is also an experienced sports writer, public speaker and social media consultant, who most recently worked on campaigns for Super Bowl XLIX and the Pope's visit to the U.S. in September 2015. @Jeramie