Videos Speak Louder Than Words: When and how to use videos for corporate storytelling

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What You’ll Learn:: 

By 2017, 69% of all consumer Internet traffic will be video, according to Cisco. This growing popularity of on-demand video paired with the diminishing attention spans of consumers make brand videos vital to content marketing and internal communications. Find out how Florida Hospital's cost-effective, weekly newscast quickly became popular and effective, and how you can use video storytelling to attain business goals.

Key Takeaways:

  • How to decide when video is the right medium to deliver key messages
  • How videos bring new life to four key areas: internal communications, crisis management, reputation management and thought leadership
  • Do's and don'ts of video story-telling
  • Key elements to launching brand videos
  • How to measure the success of brand videos
Type: 
Broadcast: 
February 2016
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Presenter bio: 

Mike O'Lenick is the director of internal communications for Florida Hospital in Orlando. After more than 10 years in local television news, Mike created a newsroom-style internal communications department at Florida Hospital to inform and engage 32,000 employees all over the state. @FHTVNEWS