Using digital tools, channels and strategies to boost employee communications
The full content of this page is available to members only.
Your employees are a crucial element of your organization, its culture and communications efforts, so sharing news, announcements and other messages with them should be more than dumping your messages onto an intranet channel or in an email. Liz Freeman, head of employee communications for Expedia Group, has worked to establish the company’s rebrand, aligning and exciting thousands of global employees around a new vision and purpose. In this session, she’ll share how doing so is possible by focusing on workers and looking through a consumer lens to deliver messages that resonate and build loyalty.
- How to best reach employees across your organization, including non-desk and remote workers
- Best practices that can help you effectively communicate organizational changes along with your mission and vision
- Ways to use livestreaming to boost executive communications
- How to apply the “cat video” test to internal content and intranet efforts
- Takeaways for effectively instilling your brand identify and voice into employee communications—while still touting transparency and culture
Liz Freeman is head of employee communications for Expedia Group, one of the world’s largest travel platforms. She serves as chief internal storyteller, working with the CEO and across the organization’s more than 20 travel brands to create a compelling and consistent narrative to engage its global employee base. Prior to Expedia Group, she worked for Assembly (Edelman) as an executive communications consultant for the head of Microsoft Stores. In this role, she was responsible for bringing the store strategy to life through executive storytelling and events. Before joining Assembly, she represented a growing consumer finance company that specialized in mortgage and residential solar financial products. She created and implemented the company’s first in-house public relations plan, which focused on building awareness for their two top brands, Paramount Equity Mortgage and Paramount Solar. From 2008 to 2012, Freeman was the public relations manager for the California Bankers Association, responsible for providing the industry perspective on many pivotal issues during one of the most financially tumultuous times in U.S. history. Prior to CBA, she worked for Edelman, where she managed a number of consumer and public affairs accounts, and participated in new business development. Freeman began her career at Randle Communications, a boutique firm in Sacramento, conducting public relations and affairs efforts for numerous businesses and trade associations.