Use LinkedIn to Showcase Your Thought Leadership—and Become a Brand Ambassador for Your Company
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LinkedIn has established itself as a powerful way to promote thought leadership, share company news, engage with customers, and find new clients and talent. During this session, you will learn how to promote your brand by optimizing your LinkedIn Profile, create compelling content to engage your network, and craft a company page that people will want to follow.
- Exploit LinkedIn's member publishing platform as part of your communications strategy
- Create a powerful profile for you and your brand
- Find ambassadors in your firm who build visibility and trust for your brand
- Get more views on LinkedIn, boosting your reputation in the industry—or possible job leads from interested people who pull up your profile
Jill Jones joined LinkedIn's Corporate Communications team in 2012 as a manager on the Internal Communications team, and after two years, moved to the Education team. She now educates corporate communications teams and professionals how to best use LinkedIn to build their professional brand and enhance their communication strategies. Before LinkedIn, Jill worked in internal communications at Symantec, VeriSign, and Xilinx. When she's not at work, you might find her on the dance floor teaching Zumba classes.