Use Data to Pitch the Right Journalists and Build Relationships with the Press
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Pitching the right journalist used to be a guessing game. Now there's a science and an art to finding the perfect journalist to pitch your story to. Dramatically increase your media placements by using article and social media data. In this session, you'll see exactly how to connect with and pitch journalists on social media and beyond. You'll learn advanced media relations straight from Muck Rack's survey of 25,000+ journalists.
- Search techniques to find the perfect journalist to pitch
- How to pitch and build relationships with journalists
- How to use social media to respond first to media queries
- Guidelines to contact reporters on social media without offending them
- The do's and don'ts of pitching on social media and by email
Gregory Galant is the co-founder and CEO of Muck Rack, a digital PR and journalism site. TheNextWeb called Muck Rack "one of the most useful tools ever for media professionals." Greg is also the co-creator and executive producer of The Shorty Awards, honoring the best in social media. Greg was an associate producer at CNN, analyzing trends in citizens' media. Greg worked at Newlight Associates, a technology venture capital fund. A precocious entrepreneur, Greg founded an award-winning web development firm at age 14. He speaks often on social media, marketing, PR, entrepreneurship and journalism. He's presented at SXSW, Le Web, Harvard Business School and The International Journalism Festival. His columns have appeared in Fortune, Forbes and Business Insider. @gregory