Unleash the Power of Social Media for PR: Pitch, monitor and measure

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What You’ll Learn:: 

Journalists are on Twitter and other social media 24/7 looking for news, scoops and sources. What are you doing to feed them what they’re hungry for?

Social media has changed every part of PR. Some 86 percent of journalists check Twitter several times a day or more. Learn how to make use of this.

Key Takeaways:

  • Build relationships with journalists using social media
  • Pitch story ideas using Twitter and email
  • Find PR opportunities using social media
  • Get more attention for launches and announcements
  • Measure the effect of PR
Type: 
Broadcast: 
February 2015
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Presenter bio: 

Greg Galant

Gregory Galant is the co-founder and CEO of Muck Rack, the leading network for journalists to connect with sources on social media. TheNextWeb called Muck Rack “one of the most useful tools ever invented for media professionals.”