Unearth the Spirit of your Brand through Social Storytelling
The full content of this page is available to members only.
We all know the power of storytelling. Stories spark emotion. Appeal to our humanity. They connect and engage us. They’re fun to listen to! But between trying to find their social voice, and using storytelling exclusively to humanize their brands, organizations have neglected the essence of their mission and vision, and at times failed to incorporate their brands into their stories. In this session you will learn how to find your brand’s true social voice and build your story on your mission and vision.
- Define the spirit of your brand and make it stand out in a competitive field
- Use digital-storytelling best practices to influence how people think and feel about your brand
- Bring your mission and vision to life through storytelling—personality, tone and purpose
- Write a brand story that reads consistently on ALL social communications
Miri Rodriguez is the social-media and communities lead for Microsoft Americas. She manages three social care teams that handle thousands of customer inquiries on social channels in Global English, Spanish and Portuguese. Her work was recognized as best practice at the annual Microsoft Think Tank Summit and won a marketing award for engaging partnerships with internal teams to speak in a unified social voice. She was chosen to participate in Microsoft’s #MySkills4Africa where she helped the Bank of Swaziland launch its social program. She has 15+ years in marketing, operations and customer experience. She is the mother of two boys and an American Bulldog. Her philanthropy includes teaching middle school students at her church, mentoring high school students at Network for Teaching Entrepreneurship and mentoring young women in business leadership.