Supercharge your content (and engagement) by finding your brand voice

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What You’ll Learn:: 

How do you differentiate yourself in a marketplace that feels like a sea of the same? Discover your brand voice and infuse it into every type of communication your organization shares. Learn how Moe’s Southwest Grill grew its social media audience by 40 percent in the last two years by leaning in to the brand’s irreverent personality and weaving it into every piece of content. Whether you’re a communicator for a legacy brand with lots of fans or an organization that’s just starting out, you too can connect with your audience and speak authentically—no matter the touchpoint. Victoria Nielsen from FOCUS Brands will share insights and easy exercises to help you unlock your organization’s voice potential.

Key Highlights:

  • Better engage your social media audience
  • Tell your brand story throughout content types in an authentic and relevant way
  • Keep a consistent voice across audience touchpoints including website, email and social media
  • Create clear brand voice guidelines that can empower your team—and your content strategies
  • Bring flavor (and a human side) to your organization in a digital age
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Broadcast: 
April 2018
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Presenter bio: 

Victoria Nielsen is senior social media manager for FOCUS Brands, a leading developer of global multichannel food service brands. She works specifically on Cinnabon and Moe’s Southwest Grill and is responsible for the overall strategy, growth and evolution of the brands’ social channels, working cross-functionally to develop a strong brand voice and build global relevancy with social lead integrations, influencer activations and engagement-driven initiatives. Before FOCUS Brands, Nielsen was the online editor and social media lead at Hoffman Media in Birmingham, Alabama. She has worked for Food Network, Refinery29, More Magazine and others, and has a bachelor of science in journalism from the University of Florida.