Successfully Adopting a Newsroom Approach to Engage your Global Employee Base
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How do you engage an employee base of nearly 100,000 colleagues, in five different geographic regions, with consistent and engaging corporate narrative? The newsroom concept has changed Mondelez International's approach to global internal communications—adopting a content-first mentality with greater connectivity across a global organization.
- Structure your internal communications agenda to tell a global narrative supported by local proof points
- Develop engaging and creative communications materials by adopting a "content-first" approach
- Leverage your employees to tell stories and generate rich content
Angela Shepherd, senior corporate communications manager at Mondelez International, is passionate about engaging employees through storytelling and rich media. Angela joined Mondelez International in 2004 and has worked extensively across internal and external communications in various disciplines, including community involvement, public and government affairs and corporate social media. Angela also spent two years working in the chocolate marketing team on iconic brands such as Milka, Côte d'Or and Daim. Her current role focuses on bringing to life the "Growing Our People" agenda for internal communications and managing "Content Lab"—an internal initiative focused on using visuals to drive innovative and creative ways to tell stories. Before joining the company, Angela worked for Nike corporate affairs in Brussels.