Strategies for Communicating with a Distributed Workforce
The full content of this page is available to members only.
If you work for an organization with a distributed workforce you know there's no magic wand for communicating effectively. Whether they're serving customers or just not in front of a computer all day, field-based employees can be hard to reach. But that doesn't mean you shouldn't try.
- Technical considerations for communicating with non-desk based employees
- How to gather and use feedback to improve your communications
- What role leadership communications should play in your overall strategy
- Cultural considerations that can influence how communications are received
- The role engagement plays in effective communications
- How WestJet did all of this in rolling out a new five-year vision to the organization
Robin Farr is the director of internal communications and culture at WestJet, one of Canada's most admired companies and a two-time inductee into the Corporate Culture Hall of Fame. Before landing at WestJet, she was director of corporate internal communications for the Province of British Columbia and the first editor for their award-winning corporate intranet. Robin also has experience in various roles with the government of Canada. Robin has long had a passion for organizational culture and employee engagement, fueled by her current role in which she's responsible for employee communications and engagement along with programs that support WestJet's unique culture. Robin has a bachelor's degree from the University of British Columbia and a master's in professional communications from Royal Roads University. @RobinJFarr