Sticky Content: Are your stories obsolete after a single tweet? How to create content for the long haul

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What You’ll Learn:: 

Hey, you. The one with the Tupperware container full of fuzzy green glop at the back of your content fridge.

It’s hard to cook up a good meal for your hungry audience every day. But do you really think anybody’s ever going to devour all those moldy leftovers?

In this session, Sandra Fathi, president of Affect, provides best practices and tips on how to create content that has long-term as well as immediate value for your organization.

You will learn how to:

  • Decipher the content and topics your customers want
  • Create a content calendar for your organization
  • Develop content that can be used in multiple formats
  • Use breaking news and trends to create relevant, timely content
  • Create annual events, reports, surveys, roundups, predictions and other year-round content that lures your audience back for more

Discover how to create fresh content based on the stories of the day—yet still provide digital goodies that will keep your stakeholders satisfied. Find out how to generate actions, and discover what your customers want.

Narrow in on your target audience, and learn what causes people to share. Discover what your organization should be talking about, and what you ought to avoid. Learn how to use “brand hijacking” and breaking news in ways that stay fresh over time.

In a session full of examples, find out how to map out your content year.

Come on. It’s time to start afresh with your content icebox. Begin with Ragan Training.

December 2013

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Presenter bio: 

Sandra Fathi is founder and president of Affect, a public relations and social media firm in New York.