Speak with a Visual Voice: Connect with your customers on Instagram
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The way people communicate is undergoing a profound shift. With cameras on every phone, images have become ubiquitous, forming a new visual language. People now use images to talk to each other, tell stories and communicate what they're doing, thinking and feeling. Instagram is leading this shift, helping millions of people find their voices, while reshaping entire industries from fashion to music to advertising.
Whether it's operating a food truck or leading a global brand, businesses want to connect with a captive audience looking for inspiration. With our roots in visual storytelling, Instagram provides the platform for businesses of all sizes to connect with their audience in authentic and meaningful ways.
- How your business can use Instagram to find new customers
- How to take advantage of Instagram best practices and creative tools
- How to use Instagram's new business tools
- How to run ads that achieve real business goals
Ethan Arpi works on the market operations team at Instagram where he helps small and medium business find success among the 400 million people that use the platform. Prior to Instagram, he worked in the New York office of advertising agency Ogilvy and Mather, supporting clients, including IBM and Showtime, build more meaningful relationships with customers. Ethan holds an M.B.A. from Columbia University. @Ethanarpi