Social Momentum: The simple secret smart brands employ to turn routine content into extraordinary success!
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We’re creating more content than ever before. With every post we publish, infographic we upload, or video we produce we’re hoping (maybe even praying) that today’s content will outshine yesterday’s. The world’s smartest brands don’t hope for success: they predict it. Their success doesn’t come from re-working content, it comes from re-thinking content distribution and promotion strategy.
In this action-packed keynote, best-selling author Andrew Davis will reveal their secrets. He’ll show you how they capitalize on—not create—social momentum that turns ordinary content into sensational buzz. You’ll learn how paid, owned, and earned media transform posts into new coverage. See how the Waterfall Effect gets huge media attention. Most important, you’ll know how to appeal to the audience you already have to spark bigger success.
Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Town INC, hit the shelves in 2015. He’s produced for Charles Kuralt and MTV. He’s produced a documentary film, “Roadside Ambition: The amazing true story of one small town with two huge balls.” In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped Putnam Investments, Breville and TomTom. They built digital strategies for Rodale and Meredith. For 10+ years, Drew has tried to change the way publishers think and how brands market in a digital world. Andrew’s first marketing book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books.