Show Me: How brilliant brands craft video stories that inspire action
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Yeah, we know, video is big. There are live videos and pre-roll ads. We can create long-form video and short-form Snaps or Instagram. But how do we get the most out of the video we create? How do we create content that inspires a real outcome?
What happens when you think like a television executive?
In this exhilarating closing keynote presentation, author and former television producer Andrew Davis will teach us the five secrets to telling stories that inspire action. You’ll learn how to build suspense and foster aspiration. He’ll encourage you to own the entire consumer journey by creating moments of inspiration. Davis will uncover how, and why, some of the world’s most successful video stories work and what we can learn from them.
You’ll walk away ready to create your own moments that inspire new customers and clients to act in predictable and repeatable ways that drive big revenue.
It’s time to stop telling people what we do and start showing them.
Andrew Davis Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Town INC hit shelves in 2015. He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Andrew’s first marketing book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books.