Secrets to mobile-first social media efforts that can prove ‘You can fly!’

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What You’ll Learn:: 

No matter your industry or organization, your audience is probably accessing your social media profiles and content with their smartphones and mobile devices. Mallorie Rosenbluth, senior manager of social media for Grubhub, delivers tasty content to the company’s more than 1.3 million Facebook fans and more than 242,000 followers on Twitter and Instagram—all with a focus on engagement and driving downloads and use of Grubhub’s app. You don’t need to have your own entry in Apple’s App Store or Google Play to harness the power of social media efforts catering to small screens. You’ll see the necessity of a mobile-focused social media strategy and gain essential takeaways to bolster your efforts.

You’ll learn:

How to select the proper channels for your messages—and tailor your content to match the platform

Ways to make your content—whether it’s text, images or videos—more responsive on mobile devices

Tips for using technology, tools and platform features to cater to native audiences

Secrets for offering your followers excellent experiences—and how that goes hand in hand with engagement

How to stick to your brand’s voice and messaging when building your social media community—while keeping business goals in mind

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Broadcast: 
March 2019
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Presenter bio: 

Mallorie Rosenbluth is senior manager of social media and influencer marketing at Grubhub. With a decade of in-house agency experience, she is responsible for the social media and influencer efforts of the Grubhub and Seamless brands. Prior to joining Grubhub, Rosenbluth worked for Wegman’s Food Markets and then moved to Likeable Media, where she held a variety of roles spanning her more than five-year tenure, including senior vice president of client services. In 2015, Rosenbluth made the move back to the brand side as brand director for Baked by Melissa before joining Grubhub. She has spoken at dozens of social media and marketing conferences around the country, was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions.