The Role of Word-of-Mouth, Social and Multimedia in PR in 2015
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In this session, Serena Ehrlich, the director of social and evolving media for Business Wire, will discuss how recent social platform modifications, algorithms, mobile phones and human behavioral changes have converged to make 2015 the Year of PR. Because trust in editorial content is at an all-time high, this session will center on the tactics PR professionals can take to amplify their news, increasing the ROI of their programming.
Serena Ehrlich (@serena), director of social and evolving media at Business Wire, oversees the creation of mobile and social strategies that raise brand awareness, increase customer appreciation and service, and drive potential new fans into the marketing funnel for clients. She's worked in public and investor relations for 20 years. Serena started in advertising, where she developed her understanding of branding. It was her 14 years in the newswire industry that put her at the forefront of a technical, sociological and influential revolution in customer communications. In 1994, Serena and a small team introduced the communications industry to the internet via a series of first-ever communications conferences. Her love of technology-based communications hasn't stopped since. Serena is also the membership chair of the international Social Media Club board of directors.