In Rod We Trust: A speechwriter's quest to become a trusted advisor
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Speaking in public can be one of the most powerful—and frightening—things leaders do. So can running organizations with billions of dollars and millions of lives at stake. This volatile combination provides speechwriters with opportunities to move from just writing speeches to becoming trusted advisers—the communicator's ultimate reward. Rod Thorn, PepsiCo's senior director of communications, shares tips and tales from his own craft and career writing for and advising dozens of CEOs. It all will help you become a trusted adviser.
- The wide range of skills and qualities you need to be a trusted adviser
- The numerous roles you play
- How writing is only a small part of what you do
- How to find your speaker's voice, and suggest a new one
- When and how to use stories and statistics
- How to amplify and activate around your speaker's engagement
Rod Thorn is an accomplished playwright, author, speaker, and communications executive. He is senior director of communications for PepsiCo, a global food and beverage leader with net revenues of more than $66 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Rod has written for and advised dozens of CEOs and worked for some of the world's best-known organizations including IBM, the Wall Street Journal, CBS, ABC, Xerox, Kodak, Royal Caribbean, Boston Scientific, Archer Daniels Midland, Cadbury, Ketchum, Pfizer, Bank of America, and Columbia University. Rod's plays have been produced more than 20 times, and he has written several books for companies and CEOs. His work has been published in the Wall Street Journal, USA Today, Business Week, Fortune and Forbes.