Rhetorical Devices that Should Be in Every Speechwriter's Toolkit

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What You’ll Learn:: 

If you want to do one thing to help your speaker be more interesting, more dramatic and easier to hear, embrace proven rhetorical devices. Don't worry—you won't be asked to learn a bunch of Latin and Greek words. You will be introduced to the great literary devices that have made speeches soar, from ancient times to the latest inspirational TED Talk. Fletcher Dean, author and winner of the Cicero Gold Award, will break it all down for you.

Key Takeaways:

  • Practical uses of rhetorical devices
  • How to weave them into your speeches
  • How to make your speaker more exciting, memorable and persuasive
  • How to ditch subtlety in favor of amplifying your main points
  • The ways alliteration, statements of feigned doubts, and parallelism drive home your message
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Broadcast: 
September 2015
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Presenter bio: 

Fletcher Dean has been called "the speechwriter's speechwriter" for a reason. He's director of executive communications at The Dow Chemical Company, has won four Gold Cicero Awards (including the Grand Prize for Speech of the Year) and is the author of the industry standard 10 Steps to Writing a Vital Speech. More than two decades in speechwriting and thought leadership have made him a highly sought-after consultant, teacher and speaker. He has an MFA in professional writing from Western Connecticut State University and is a judge for the Cicero Awards.