The power of the personal: Tell your organization’s story through employee features
The full content of this page is available to members only.
Your organization wants to connect with its stakeholders, be they internal employees or external candidates and clients. How can you connect with them in a memorable and meaningful way to achieve your goals, whether it’s creating a collective sense of purpose, attracting top talent or embedding key messages that support your culture? The answer is through your employees and their stories. No matter what audience you’re targeting or messages you’re trying to share, first-person stories are usually the most compelling and far-reaching.
- Tap into your fiercest evangelists—employees—to tell engaging stories that support your goals and your organization’s overall vision
- Give your content legs that go beyond one channel and tailor stories for more than one audience
- Use a variety of methods to creatively tell stories that stick
Jocelyn Sims is the internal communications and diversity and inclusion manager at the Federal Reserve Bank of Chicago, where she helps shape an inclusive culture where employees are better informed and engaged. From robust intranet content to employee-focused branding campaigns and events centered on diverse communities, her teams highlight the organization’s core values.