Plan for the Unplanned: How to make, then break your intranet content strategy rules

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What You’ll Learn:: 

Land O'Lakes' employee intranet, The Source, while still maintaining the content strategy it was founded on, has stretched its bounds to meet the needs of a fast-paced strategic content team. Learn how to be scrappy, how to balance flexible and fixed content strategies, and how to make your employee intranet a key part of an integrated channel program.

Key Takeaways:

  • Why it's important to act early on a vision, even if execution is still a dream
  • How to identify strategic opportunities to break the rules
  • How to quickly mobilize and adjust content strategy to respond to business need
  • When to admit defeat and ditch a content strategy that's not working
Type: 
Broadcast: 
January 2016
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Presenter bio: 

Juliana Wallace leads internal communications for Land O'Lakes, Inc., a Fortune 200, farmer-owned agricultural cooperative. Land O'Lakes' strategic communications team delivers best-in-class communications for employees, prospective employees, member-owners, and thought leaders. Juliana's scrappy approach comes from her trade-pub days, where websites she worked on launched successfully against all odds.