A Picture Worth a Thousand Words: How leaders can use Instagram
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In the last year, Instagram hit 600 million users, making it one of the most important platforms for businesses and leaders to connect with their audiences around the world. Come learn how Instagram has rapidly evolved, adding new products like Stories, Business Profiles and Live. This session will also focus on communications trends taking place on Instagram and tips and tricks for building a successful Instagram account.
- Learn why Instagram is the fastest growing platform for business leaders
- See great examples of global influencers and business executives who build communities on Instagram
- Get hands-on training in the creative tools and techniques that bring your visual presence to life, including filters, hashtags, and captions—and products such as Video, Instagram Stories, Boomerang, Layout, and Live
- Capture great shots with low-cost, high-impact production tips
Ethan Arpi works on the market operations team at Instagram where he helps small and medium business find success among the 400 million people that use the platform. Prior to Instagram, he worked in the New York office of advertising agency Ogilvy and Mather, supporting clients, including IBM and Showtime, build more meaningful relationships with customers. Ethan holds an M.B.A. from Columbia University.
Erin Murray Manning is a strategic development manager at Facebook.