Overhauling communications by giving employees the content they want, when they want it and how they want it
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No matter how large or small an organization, keeping employees informed is paramount. Just as important, though, is how you keep them informed. Are you giving employees the information they want to know in a format they desire, or do you just send 400 emails a week full of messages that top-level executives think employees want to know? Learn how Johns Hopkins Medicine listened to what its workforce wanted from communications and gave the people what they asked for—including a new “Kudos” program that recognizes achievements from medical and nonmedical staffs.
Janet Anderson is assistant director of institutional internal communications for Johns Hopkins Medicine, which includes a medical school and six hospitals. In addition to coordinating web, design and editorial strategy for key organizational initiatives and campaigns, Anderson supports executive communications and storytelling. In her spare time, she writes for a local community newspaper and enjoys photography. Anderson holds a master’s degree in publication design and is still trying to improve her coding skills.
Kate Sachs is an internal communications specialist for Johns Hopkins Medicine. She is the editor of a daily e-publication that keeps the organization’s 50,000 employees up to speed with need-to-know information, the latest research and innovations, health tips and more. She also writes for several Johns Hopkins publications and manages both annual and one-time communications campaigns across the organization. Prior to this role, she was a communications and event specialist at Believe In Tomorrow Children’s Foundation.