Out-of-this-World Social Media with NASA
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NASA has been at the forefront of social media since 2008, when the agency created its first Twitter account, @MarsPhoenix, for the Mars Phoenix Lander. NASA has since expanded its social media to more than 490 accounts on 12 platforms to communicate the agency's mission and engage with followers around the world. NASA's social media reaches over 25 million people, and NASA's Twitter, Facebook, Google+ and Instagram accounts are the most followed in the government. NASA ranked highest in the J.D. Power 2014 Social Media Benchmark Study for Government, and the agency was named the 8th most engaged brand on Twitter. It also won four consecutive Shorty Awards for the best government use of social media.
Hear from and question NASA's social media manager, John Yembrick, who has been a champion of social media within NASA. You will learn NASA's best practices in using social media to build a strong community, rally public support, improve public perception, and gather input to influence decision making.
- How to package content to inspire and engage an audience
- How to take online experience offline, and give followers an in-person experience
- How to engage with influencers and get user-generated content to tell your story
- How to transform into a digital organization that makes employees think differently about their jobs
- How to organize and manage 200+ social media account users in your organization
John Yembrick (@yembrick) is NASA's social media manager and the director of strategic communications at NASA's Ames Research Center in California's Silicon Valley, where he manages community relations, video, photo, FOIA, web and the media relations team. He has 15 years' experience leading strategic communications, media relations, and public outreach. He gives strategic communications guidance to NASA's senior management and advocates for incorporating emerging communications technologies into the agency's public outreach. He leads NASA's social media activities, including the agency's flagship Twitter and Facebook accounts and oversees more than 200 other agency social media accounts. He has created and led NASA Tweetup events to bring NASA's Twitter followers to in-person gatherings at agency locations. Before NASA, Mr. Yembrick was the public affairs lead for the U.S. Attorney's Office in Houston, Texas. He was also a marketing manager for the U.S. Treasury Department.