No Donuts Needed: Engage and motivate employees with your communications instead

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What You’ll Learn:: 

It's never easy to educate, motivate or engage employees—especially during big organizational changes and challenging quarterly results. Inboxes are full of competing priorities and those LOL cats and quizzes from BuzzFeed don't help. Another series of dry, formal communications can tune out employees from the news they need to adapt and thrive. How do you introduce fun, engaging topics while still providing valuable content? From employee profiles and product launches to her annual fall TV preview, Susanne Frame will tell you how she's doing it at a 105-year-old company and leading the way for employee communications teams.

Key Takeaways:

  • Create content with an authentic tone, voice, style and personality
  • Sharpen the angles in your stories to make them both entertaining and informative
  • Work with your design team (even if that's just you) to raise the look and feel of your content
  • Build relationships with your colleagues to keep a stream of story ideas coming
  • Get executives excited about fun, informal and transparent employee communication
Type: 
Broadcast: 
June 2016
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Presenter bio: 

Suzanne Frameis a seasoned writer, editor and content strategist with IBM Interactive Experience (a.k.a. IBM iX), a digital agency that fuses strategy, analytics and design to reshape the future of customer experiences. She has more than 15 years of experience producing compelling content to inform and engage readers. Susanne collaborates with IBM's clients to understand their editorial vision; she works with user experience designers and developers to translate that vision for digital. Susanne graduated with a degree in English from the University of Western Ontario and an MA in Language and Professional Writing from the University of Waterloo. Her team's newsletter, Inside IBM Interactive, received Honorable Mention for Best Electronic Newsletter in Ragan's 2014 Employee Communications Awards.