Manage the unexpected: Nine unspoken rules of crisis communications

Countless books, presentations and classes claim to teach you how to manage a crisis when it’s all on the line—but the unexpected is rarely discussed: That changes today. This session will give you a behind-the-scenes look into the skills and mindset it takes to successfully handle unanticipated situations. Matt McKenna, former senior advisor and spokesperson for President Clinton and former Uber communications executive, will share his stories in navigating crisis and upholding an organization’s trust, credibility and reputation throughout certain uncertainty.

Key Highlights:

• How to successfully predict when a crisis is coming
• When to trust your instincts—and when to call for help
• Smart ways to avoid the most common crisis traps
• Secrets of knowing (and managing) crisis assets and liabilities