Manage the unexpected: Nine unspoken rules of crisis communications
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Countless books, presentations and classes claim to teach you how to manage a crisis when it’s all on the line—but the unexpected is rarely discussed: That changes today. This session will give you a behind-the-scenes look into the skills and mindset it takes to successfully handle unanticipated situations. Matt McKenna, former senior advisor and spokesperson for President Clinton and former Uber communications executive, will share his stories in navigating crisis and upholding an organization’s trust, credibility and reputation throughout certain uncertainty.
- How to successfully predict when a crisis is coming
- When to trust your instincts—and when to call for help
- Smart ways to avoid the most common crisis traps
- Secrets of knowing (and managing) crisis assets and liabilities
Matt McKenna is the cofounder and managing partner of Greenbrier. For over seven years, he served as spokesperson and senior advisor to President Bill Clinton, the Clinton Family and the Clinton Foundation. He also ran communications for Uber North America and has advised diverse corporate and philanthropic organizations such as The Carlyle Group, lululemon athletica, and WilliamsWorks on a range of issues including executive communications, crisis management, acquisitions, lawsuits and the hiring and firing of CEOs. Matt co-founded Greenbrier to help individuals and corporations avoid, manage and recover from crisis.