Make PR magic—even when there’s no news to share

Your job doesn’t stop between product releases and corporate activity. In fact, a PR pro’s greatest value to an organization can be keeping brand awareness alive and sentiment high during times when there isn’t any obvious “news” to share. Over the past year, Kate Rambo, director of public relations at Monster, has developed a host of strategies to keep the brand in the public eye in between press releases. She’s found and created powerful stories from data, maximized the organization’s leadership and turned “newsjacking” into more than just a buzzword. In this presentation, she will share her tactics for keeping up a steady drumbeat of earned media and talk about how you can take your stories beyond the vanilla press release.

You’ll learn:

Ways to create and harness data to tell interesting stories

Tips for turning your executives into experts

Strategies for tapping into news moments and flashpoints

How to highlight your messages and value propositions with clickable articles, videos and posts