Leveraging Facebook to Connect with a Global Audience

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What You’ll Learn:: 

Facebook is the largest social network in the world and offers business leaders an authentic way to engage with new and existing customers. It's the new town hall for business leaders to engage and align employees, customers, partners and other stakeholders. With over a billion people daily spending 45 minutes on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories, whether short - or long-form, in text, photos, videos, Q&As, and more. Learn more from Facebook Strategic Partner Development Manager Craig Mullaney on why Facebook is essential to business leadership today.

Session Highlights:

  • Best practices to help you meet your business goals.
  • Best techniques for communicating in a distinctive voice on Facebook
  • How to influence and build trust with a global audience—examples and takeaways
July 2016

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Presenter bio: 


Craig Mullaney leads strategic partnership development at Facebook