Lessons Learned from First Lady Michelle Obama: How to write a powerful, memorable and authentic speech
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Sarah Hurwitz, former head speechwriter for first lady Michelle Obama, will share lessons learned from her years as a White House speechwriter about how to craft moving, memorable and inspiring speeches. Citing real-life examples from her time in the White House, Sarah will offer advice on how to tell vivid stories, make compelling arguments and convey deep truths that can move audiences to action.
- Employ powerful, authentic language instead of tired slogans and soundbites
- Tell vivid, memorable stories that will move your audience
- Make a persuasive argument that motivates audiences to take action
- Edit yourself effectively
- Use words to convey your speakers' deep emotions
Sarah Hurwitz was a White House speechwriter from 2009-2017, serving as a senior speechwriter for President Barack Obama and then as chief speechwriter for first lady Michelle Obama. Sarah worked with Mrs. Obama to craft widely-acclaimed addresses, including her 2016 Democratic National Convention speech and her political speeches during the 2016 campaign cycle, and traveled with the first lady across America and to five continents.