Lessons Learned from Between Two Ferns: Use humor to make a point
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In 2013, President Obama's top legislative priority appeared headed for disaster. Then the president appeared on a YouTube talk show hosted by a comedian best known for playing a weird loner in The Hangover. The day the video was posted online, it was shared by 11 million people. Unique visits to Healthcare.gov increased 40%—and the narrative around Obamacare began to change. Not everyone can star in a viral video with Zach Galifianakis, but anyone can use humor to reach new audiences with their message.
- Figure out which issues lend themselves to humor, and which don't
- Write an effective joke, even if you're "not funny"
- Amplify the effect of humor
- Balance comedy with message
- Maximize your chances to create content that goes viral
David Litt was a White House speechwriter from 2011 to 2016. Described as "an unlikely comic muse for the president," David led four of President Obama's White House Correspondents' Dinners, writing the annual speech dubbed "the State of the Union of Jokes."