Just Say What You Mean
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You write to make things happen: to motivate action, drive sales or influence change. To get that kind of response from your audience, you've got to speak their language. Since corporate-ese is no one's mother tongue, you may need to do some translating. In this session, you'll learn what it takes to be a plainspoken voice of reason for your organization.
- Commiserate over hilariously complicated messages—some made up, some sadly true
- Study and imitate some of the best models for clarity and brevity
- Identify words that don't belong in your audience-focused vocabulary
- Practice translating complex messages into simple ones (and vice versa, just for fun)
Beth Nyland, lead instructor at StoryStudio Words for Work, is a creative business communicator who refuses the bland and the boring. She guides individuals and organizations in stringing words into stories that motivate people to think, believe and act, because that's how business gets done. Her experience includes both agency and corporate roles, all focused on raising the quality of internal and external communications, often with global teams. In addition to serving as lead instructor on the StoryStudio Words for Work faculty, Beth runs Spencer Grace LLC. Her client list includes Aon, Beam Suntory, FCB, Federal Reserve Bank of Chicago, Harman Industries, LyonsCG, Motorola, PepsiCo, Inc., Regional Transportation Authority, SmithBucklin, Society of Actuaries, Unilever and more. @bethnyland