Internal Communicators: Shift from doing to leading
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How do you elevate the role of internal communication from execution to strategy? Over the past ten years Domino’s Pizza has turned its brand around, and successful internal communication played a key part. Stacie Barrett shares the story of Domino’s, along with the steps she took to raise the bar for the internal communication function. She will outline the process of taking a one-person team that merely sent out communications to building a six-person team that’s invited to the table to develop messaging and strategy.
- Educate your leadership on the power of strong communication
- Remove clutter to craft must-read communications
- Reinforce the need for effective internal communication and grow your team
- Break down barriers and communicate across departments to promote communication across your organization
Stacie Barrett manages Domino’s internal communications, global events, and the digital and in-person communication to franchisees and corporate team members worldwide. She integrates messages from Domino’s business units into simple, coherent, understandable communications. Stacie was instrumental in the 2009 launch of Domino’s new pizza. She did internal communications, managed the road show for Domino’s 5,000 national franchisees, and used storytellers to support this campaign on several channels. She leads the company’s Worldwide Rally, translated into 8 languages, and brings 6,000 franchisees and team members from more than 80 countries to Las Vegas for education, inspiration and celebration.