The human side of social media: Tailor efforts to platforms and people

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What You’ll Learn:: 

Why do people use social media—and what does that mean to you as a brand manager? Understanding what drives individuals to use Facebook, Twitter or Instagram can help you hone your online content efforts and provide a memorable (and positive) experience that inspires consumers to keep coming back. Bentley McBentleson, digital marketing manager for KFC, will show you how to better target your social marketing messages and focus on putting the customer first.

Key Highlights:

  • Why people turn to particular social media platforms—and how communicators can activate based on those behaviors
  • Ways to engage consumers and make a splash on Snapchat, Instagram, Facebook and Twitter
  • Why you should have a mobile-first social media strategy—and how you can implement it
  • Tips to make your social media posts more interactive and provide the best digital user experience possible
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Broadcast: 
July 2018
Pricing: 

unilimited access
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Presenter bio: 

Bentley McBentleson is the digital marketing manager at KFC US. He is responsible for the digital strategy for the brand hoping to put a bucket of chicken in every home and a smile on every customer’s face. Selling more buckets more frequently through engaging content that fits the medium and keeping Colonel Sanders top of mind amongst fried chicken enthusiasts are the goals in crafting the Kentucky fried netscape (is that still a word people use?). Currently in Louisville, Bentley hails from Brooklyn, NY where he worked as media manager with Omnicom agency maslansky + partners.