How to Turn the Choir into Preachers: Empower others to sing your praises
The full content of this page is available to members only.
Whether your social media team is an ensemble or a solo show, we often overlook ways to amplify our messages and reach a larger audience. When you tap into internal stakeholders' expertise and external advocates' enthusiasm, you not only reach more fans and followers— you reach different fans and followers. Whether it's convincing your skeptical CEO to tweet, keeping your overzealous HR recruiters on the same page or engaging your business partners to become brand champions, this discussion will share insights and spark ideas for companies and nonprofits of all sizes and specialties.
- Social media training tips for execs and in-house experts
- Ways to win over your biggest social media skeptics
- How to create toolkits for your key influencers
- How in-person connections will improve online results
- Brainstorm on identifying and engaging your own advocates
Jake Jacobson (@childrensmercy), a senior manager in public relations at Children's Mercy Kansas City, shares patients' inspiring stories and physicians' innovative care with a growing audience through national editorial and social media. Jake especially enjoys empowering physicians and staff to use social media and online engagement to build relationships. Whether they're hosting or joining Twitter chats or featuring their experts on Facebook, Children's Mercy physicians and staff has used social media to strengthen connections with parents and peers. When he's not refreshing Twitter (@JakesJournal) or Facebook, Jake enjoys running, biking, hiking, traveling, volunteering and being a cheerleader for all things KC.