How to Prepare a Proactive Crisis Communications Plan (that we hope you never have to use)
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Tara Darrow believes the exact right time to create a solid crisis communications plan is now, when times are peaceful. That's the ONLY way you'll enable yourself and your organization to respond quickly and appropriately when the crisis comes. Darrow, who has supported reputation management for several organizations, will lay out simple steps to set up a plan and things for you to think about before a situation blows up right in front of you.
- How to create a response plan now to monitor, define, and de-escalate a crisis
- How to build a team set up for success to respond quickly and appropriately
- How to identify the best tools and tactics for sharing your organization's messages
- To identify guiding principles for crisis comms that serve your organization best
Tara Darrow (@tedarrow) is the public affairs and corporate social responsibility director at fashion specialty retailer Nordstrom. She heads a team that manages issues, reputation, crisis communications and corporate social responsibility. Tara worked in similar PR jobs at corporations, labor unions and nonprofits, including Starbucks, Plum Creek Timber, the Air Line Pilots Association and the American Red Cross. Tara is a graduate of the University of Portland, the mother of two girls and a well-loved golden retriever, and the wife of a civil engineer. In her spare time, she gives back to the community and looks for every opportunity to lend a helping hand.