How PR pros can drive coverage and conversation in the future of media relations

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What You’ll Learn:: 

You’ll learn:

How journalists use social media—and the do’s and don’ts of online pitching

The pitfalls of fake news and PR pros’ responsibility in the fight against it

Tools and techniques you can harness to quickly respond to breaking news and trends

How to bridge the gap between traditional media relations and emerging best practices

Ways to boost your brand’s buzz before securing media coverage—and how to extend your coverage wins

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Broadcast: 
April 2019
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unilimited access
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$1295
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Presenter bio: 

Greg Galant is co-founder and CEO of Muck Rack, the leading network for journalists to connect with sources on social media. TheNextWeb called Muck Rack "one of the most useful tools ever invented for media professionals." He is also the co-creator and executive producer of The Shorty Awards, honoring the best of social media. Past winners include Ricky Gervais, Cory Booker, Conan O'Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA. Formerly Galant was an associate producer at CNN.com, where he analyzed the latest trends in citizens' media.