How to Maximize Social Media with a Small Team

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What You’ll Learn:: 

Creating and maintaining a presence for your brand or organization on social media can be a 24/7 job for a sizable team. What happens when you have a small team or you are the lone superstar? Executing your company’s social media strategy with a small team—and small budget—can overwhelm. Learn tips and tools to manage social media well, no matter how lean your team.

Key Highlights:

  • Ways to scale social media content to get the most out of your content
  • To identify the right tools for your team to organize itself, to streamline social-media management and to boost results
  • Quick insights to craft better content and optimize its timing and frequency of distribution
  • How to collaborate better with internal stakeholders to empower employees as brand advocates
  • Ways to re-package user-generated features and stories to build a steady stream of content that keeps customers interested
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Broadcast: 
March 2017
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Presenter bio: 

Laura Wilson is the director of digital engagement and social media at Georgetown University, one of the world’s leading academic and research institutions. She has a track record for creating and improving successful social media programs for global brands such as Hilton Hotels & Resorts, ICF International, and Cvent. At Georgetown Laura sets the university’s social media strategy. She led the award-winning, first-person video documentary series “Georgetown Stories” which told of the lives of 13 undergraduates.