How to Engage Your Audience By Creating Buzz-worthy Infographics
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In the comic strip Dilbert, Dogbert says, "Information is gushing toward your brain like a fire hose aimed at a teacup!" Nowadays, all of us are drowning in a sea of data. This means that there is a lot of competition for eyeballs. PR professionals do all they can to find fresh, effective ways to engage and inform inundated audiences. Infographics are powerful tools that, through words and images, grab people's attention and make your message stand out. Infographics are uniquely effective at clarifying and summarizing complex information in all industries—from medicine and science to business and technology—and for all audiences—from policy makers to teenagers. Karl Gude is not only an infographics expert, he's a passionate and fun teacher.
- Why visual information is better than words alone to get your message across
- Some important steps to consider when planning a visual project
- Types of data that are best visualized
- The dos and don'ts of visual storytelling
- How to pull together a infographics team
Karl Gude is the former director of information graphics at Newsweek magazine and atThe Associated Press. After a decade at Newsweek, during which he covered stories from the collapse of Enron to the World Trade Center attack, Karl was invited to create two programs at Michigan State University: one on infographics, the other on Creativity and Complex Problem-Solving. Karl is a visual storyteller, artist and writer who consults with PR firms and governmental agencies (like the CIA) to help them create understandable infographics. He writes a column for the Huffington Post, has presented three TED-x talks and given two talks at South-by-Southwest (SXSW), the tech conference in Austin, Texas, on the Power of Visual Storytelling.