How to Develop An Infographics Strategy: Key lessons from Cleveland Clinic
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Cleveland Clinic's content marketing team produced 150 infographics in 2014, and they plan to increase that number in 2015. Learn what the business strategy is behind this phenomenal effort, hear how they determine the ROI of this content, see examples of their best work, and discover how they have been able to get branded infographics featured in the media, and even mentioned by celebrities on social media.
Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country (health.clevelandclinic.org) as well as social media channel management, email marketing strategy, print production, content syndication, as well as brand guidelines and architecture. In 2014, her team produced 150 infographics. Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity Media, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate abo