How Cricket Wireless Crafts Compelling News for Its Corporate Intranet

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What You’ll Learn:: 

In order to have a great intranet that employees would want to look at, Cricket reached out to (go figure) its employees.

The wireless network realized that news was bubbling up from within the company—important events, new products, new apps—that communications wasn’t always aware of.

The solution? Deputize a team of employee content creators. Hear how this rejuvenated Cricket’s intranet and made it a must-see destination for its 3,500 employees.

Key Takeaways:

  • How to create a team of correspondents throughout your company
  • Why it's important to stage and view information before it goes live
  • How to get feedback on the items people are most interested in
  • To use analytics to track what people really read
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Broadcast: 
March 2014
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Presenter bio: 

Jennifer LeBlanc is a corporate communications analyst at Cricket Communications, Inc., a national wireless company based in San Diego, Calif. With a background in SharePoint development, she manages and administers the company's intranet and social enterprise community portal for all 4,500 Cricket employees and contractors around the country.