How to Create a Multimedia Organization
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The in-house multimedia team at Southwest Airlines started off as just one lonely graphic designer, and blossomed into a full creative team. Learn how they gained executive buy-in, curated content with scientific precision, and most important—found the right talent for each job. From tight deadlines to shoe-string budgets, Sonia Avila will give you the tips to help you navigate a smooth landing as you strive to grow your own multimedia organization.
- How to identify your team's needs and socialize the vision
- To find the story between the lines—and proactively pitch content
- How to make the most of your talent and build for the future
- Stories of our struggles and successes—learn from our experiences
Sonia Avila is the senior manager of visual communication for Southwest Airlines. Sonia and her team bring the stories of Southwest and its employees to life through print, digital, and video. As a designer for Southwest, her proudest accomplishment was being a part of the core team that did the 2014 rebrand. Before joining Southwest in 2004, she worked as a designer in advertising. Sonia received her B.A. in fine arts from Texas Tech University. Outside the office you can find Sonia working on one of her hobbies: figure skating (currently a judge-in-training for United States Figure Skating) or ballroom dancing. @soniaissuper