How to Create an Effective TED Talk

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What You’ll Learn:: 

TED talks are hot these days. They're a great way to promote ideas and spark conversations. They can engage, challenge and inspire employees. TED talks can even get you major attention from the media and potential customers. The trick is: how to do all that in 18 minutes or less? Rob Friedman of Eli Lilly and Company shows you how.

Key Takeaways:

  • How to distill an "idea worth spreading" into a compelling speech
  • How to tell the stories that are the heart of a TED talk
  • When and how to use visuals effectively
  • The most effective structure for a TED talk
  • Techniques you can use not only for TED but for all speeches
  • The secret element that distinguishes a TED talk from most other speeches
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Broadcast: 
September 2015
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Presenter bio: 

Rob Friedman is senior director of executive communications at Eli Lilly and Company. Over the past 20 years, he's written for three CEOs and other senior executives. In 2014 Friedman helped plan and emceed Lilly's first-ever TEDx event.