How to Build an Employment Brand using Social—the Cisco Way!
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One year ago, the Cisco Talent Brand team accepted a mission: To make personal connections with Cisco employees to show future employees how they can change the world at Cisco. Cisco’s Talent Brand team is small but mighty. They have embraced the “We” in WeAreCisco by allowing employees to use their voice to amplify internal conversations. It’s more human and it’s working. Come learn actions you can perform NOW in social to transform your talent brand and attract the right talent.
- Tailor your branding to each social media channel to recruit top talent
- Cope with budget constraints: Amplify your employment brand with limited resources
- Recognize and reward employee behavior that exceeds norms
- Entice talent using Snapchat; Unleash employees and trust them to share stories
Macy Andrews is director, culture and global talent brand at Cisco. She recruits top talent for high-growth segments and for the core business. Her team develops new communications ideas, executes event strategies, and creates social media and digital programs to attract top talent. She leads Cisco’s culture practice known as “People Deal.” Cisco’s success doesn’t come from its technology, but from its people—and People Deal guides employee experiences, systems, tools, processes and behaviors in HR and in Cisco. Macy has been at Cisco for over three years. Before Cisco, she worked with top executive teams at Intel, Yahoo! and Symantec while doing several jobs in HR, executive comms and marketing.