How to Attract the Right Talent and Build Loyalty to Your Employer Brand
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The employer brand has shifted massively in the last 10 years, from a talent attraction tool to a talent loyalty tool. Has your employer-brand strategy changed? Employer branding used to be slick careers sites and clever culture videos. Today no one wants to hear your whitewashed version of your culture. They want to know three things: 1) How you stack up to other companies on Great Places to Work lists 2) How your employees rate you on employer reviews sites 3) Would the people in their networks who work at your company recommend you? Join Jennifer Johnston, senior director of global employer branding at Salesforce, to learn how to craft a compelling employer brand story that both attracts the right talent and builds loyalty with your current employees.
- How to build an employer awards strategy and how to promote the news internally and externally when you win
- How to manage your reputation on employer reviews sites
- How to engage your employees as passionate advocates for your employer brand on social media
Jennifer Johnston is a full lifecycle employee engagement marketer, corporate communicator and culture builder. She is head of employer branding for Salesforce—one of Fortune's 100 Best Companies to Work for seven years in a row. Jennifer shapes the company's employer brand story and develops marketing and communications strategies to hire, engage and retain top talent. She also consults with customers on how to use Salesforce's social, mobile and smart technologies to engage employees in entirely new ways. Jennifer has more than 15 years of marketing experience. She led recruitment marketing and internal communications at VMware and ran marketing for Northwest Media. She has a B.A. in journalism and political science from Gonzaga University and takes pride in being an idea hamster, boundary pusher, curious collaborator, data nerd and passionate geek.