The #HiltonEffect: Highlighting impact, accomplishments and the future through the lens of human storytelling

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What You’ll Learn:: 

Every organization is creating content nowadays, but are people responding to it? As Hilton celebrates its 100th year as a leader in global hospitality, it’s also building a content strategy centered around people: travelers (both business and leisure), employees and the people of the communities and countries in which Hilton operates.

Lou Dubois, global director of content for Hilton Worldwide, led Hilton’s 100-year-celebration with a storytelling narrative that celebrated not just the company’s gorgeous properties around the world (5,500 and counting in 113 countries and territories), but the people who have helped the organization reach this incredible milestone. He’ll share successes and takeaways from an effort to focus on human stories that transcend borders, languages and cultures. Learn how you can use human-centric storytelling, a global online newsroom strategy, organized archival assets and your biggest brand advocates—your employees—to help achieve content goals, boost your brand image and ultimately help create a smarter and more effective organizational narrative.

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Broadcast: 
September 2019
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Presenter bio: 

Lou Dubois serves as director of editorial content for global brand communications at Hilton Worldwide, the world's first global hospitality company. In this role, he oversees video production, product and editorial content strategy globally, and is charged with delivering best in class content to media, team members, owners, communities and travelers all over the world. Working across Hilton's 17 brands, over 5,700 hotels worldwide and 113 countries and territories, his team is responsible for the first-ever global, mobile-first digital news platform for the company, the Hilton Online Newsroom, a variety of long and short-form episodic video development and more. Most recently, he led a strategic content role in celebrating Hilton's 100th year in business while working with a global network of hotel partners, team members and guests to drive awareness and tell the story of the company worldwide.