He Said/She Said: The inside scoop into the executive & speechwriter relationship
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Former President of Microsoft Entertainment Robbie Bach and his chief storyteller Justina Chen share the inner workings of their partnership that changed his leadership. Together, they'll share how their engagement changed from executive and speechwriter to leader and advisor, how trust was built, milestone after milestone, and how their collaboration changed his leadership. Finally, they will discuss their current collaboration, The Upstart Leader: Powering Change through Strategy and Storytelling. (www.upstartleader.com)
- Earn respect and create trust with your leader
- Be invited to the inner sanctum as a trusted advisor
- Develop an executive platform that is 100% true to your leader
- Create communications strategies that enhance your executive's leadership
- Collaborate on and craft speeches that ring with authenticity and passion
Robbie Bach is the former President of Microsoft Entertainment & Devices. For 22 years, he worked in marketing, general management and business leadership roles at the company. As Chief Xbox Officer, he led the creation and development of the highly successful Xbox video game business. In his new role as a "Civic Engineer," Robbie believes we all have a responsibility to engage on civic issues and dedicates his time and energy to providing strategies, creative ideas, and consulting to organizations who are driving positive change in our communities. As part of his civic commitment, Robbie serves on the national board of governors for the Boys and Girls Clubs of America and the United States Olympic Committee. He speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal. @robbie_bach
Justina Chen works with executives to shape TED-worthy thought leadership and compelling personal narratives so leaders communicate with clarity, consistency, and conviction. Justina's distinctive storytelling draws on her work as a communications strategist for several presidents at Microsoft as well as on her career as an award-winning novelist for young adults. Justina is the former speechwriter for the President of Entertainment at Microsoft. Her work was lauded as "a staggering reminder of the power of exquisite storytelling." When she isn't working with executives, Justina conducts storytelling workshops and keynotes leadership, social media, marketing, and internal communications conferences. Her most recent novel, A Blind Spot for Boys, is on a Booklist Top 10 list. North of Beautiful was named one of Kirkus Reviews' Best Books for Young Adults and was nominated for 9 state book awards. Her debut novel, Nothing but the Truth (and a few white lies), won the Asian American Award for Literature.