Hackers to Attack Journalists: How to defend against today's most common crises
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The world has changed—and communicators must keep up if they want to protect and promote their brands in the age of cyber threats and 24/7 online media. This inspiring and informative keynote will arm you with insight into—and defense against—the latest cyber threats facing companies today, and the know-how you need to effectively communicate with the online and mainstream media during any crisis by developing key themes for confrontational and non-confrontational settings. Based on his near two-decade experience as a crisis communicator with the FBI, Jeff Lanza will also explain how to avoid media traps, how to avoid being taken out of context and how to deliver clear and concise messages that will help your organization avoid a communication crisis.
- Emerging threats: Cyber crime, account hijacking and more
- How to protect your brand against these vulnerabilities
- The new media mindset: What motivates journalists to attack
- Proven message development and delivery strategies
- Seven practical steps for a successful interview
Jeff Lanza is the founder of The Lanza Group, a former agent and spokesperson for the Federal Bureau of Investigation, and author of the book "Pistols to Press." He is a professional speaker who has provided over one thousand presentations on the topics of leadership integrity, crisis communication, ethics, identity theft, cybercrime and more. His clients include 20th Century Fox Entertainment, Morgan Stanley, Nationwide, Citigroup, The Young Presidents Organization, American Century, Hallmark, H&R Block, The Society of Human Resource Management, Hess Oil, Standard and Poor's, Financial Executives International, U.S. Bank, Wells Fargo and others. Jeff was head of operations security for the Kansas City FBI and a graduate of the world-renowned John E. Reid School of Interviewing and Interrogation. He is a certified FBI instructor and has trained numerous government agencies and corporate clients on how to handle the media tricks that national television personalities such as Connie Chung and Chris Hansen used on him during his near two decades as a crisis communicator with the FBI. Prior to his career as an FBI agent, Jeff was employed by Xerox Corporation as a Computer Systems Analyst. @lanzafbi